Higher Apprenticeship in Advertising and Marketing Communications

Advertising and Marketing Communications

The Higher Apprenticeship in Advertising and Marketing Communications offers you the opportunity to work in your chosen industry while gaining a recognised qualification.

As an apprentice you will gain real experience of the workplace, a broader understanding of the industry and finish your training ready to work and with a network of professional contacts.

Will I need any qualifications to get onto this apprenticeship?

Yes, you will need to have achieved the following:

  • GCSE in English at grade C or above
  • GCSE in Mathematics at grade C or above


  • Functional Skills qualification in English at level 2
  • Functional Skills qualification in Mathematics at level 2

Other than those qualifications, there are no specific qualifications you need. Other qualifications in related subjects, including GCSEs and A-Levels, could give you a useful grounding. Employers will expect you to have a positive attitude, be a confident communicator and have good IT skills along with a strong interest in the industry.

This is a level 4 qualification, which is equivalent to a foundation degree or a Higher National Diploma.

The apprenticeship has been written by advertising and marketing professionals so the information and training is relevant to the current industry. The qualification is run by a training provider who will work with both you and your employer to tailor it to the needs of both you and the company.

What kind of jobs might I do?

Jobs covered by the Apprenticeship in Advertising and Marketing Communications include:

  • Creatives
  • Account Executives
  • Client Services 
  • Creative Services

What's my next step?

The following training providers offer this Higher Apprenticeship in Advertising and Marketing Communications. Please visit their websites for more information:

Cirencester College

Creative Pioneers (London)

Creative Process Digital (Brighton)

You can find the latest apprenticeship vacancies in our feed from the National Apprenticeship Service on this page. Visit the Vacancy Matching Service provided by the National Apprenticeship Service for more information.

Watch this short film made by Bray Leino's first apprentices, Jon Mulligan, Hayley Rendle and Jamie Mead, explaining why they chose to be apprentices on the Higher Apprenticeship in Advertising and Marketing Communnications. You can also hear about the projects they worked on, what they got out of it and why employers should take on apprentices.

© Bray Leino - featured with the kind permission of Bray Leino 

First Time Round - Bray Leino's First Apprentices

Watch apprentices doing the Advanced Apprenticeship in Creative and Digital Media and the Higher Apprenticeship in Advertising and Marketing Communications talk about their apprenticeships and how they're benefiting:

Why do an apprenticeship in Creative, digital, advertising or marketing?

You can also download the apprenticeship framework below.