How to Use Narrative to Sell
D&AD is a non-profit organisation which exists to stimulate, enable and award creative excellence in design and advertising. Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. Its training courses have inspired creative professionals around the world.
Brand Storytelling: How to Use Narrative to Sell explores the power of storytelling for creating brand success. It includes guidance on: how to create a narrative; how to communicate a brand through story; how to engage an audience; and how to amplify a message through digital media.