Brand Storytelling

How to Use Narrative to Sell

D&AD is a non-profit organisation which exists to stimulate, enable and award creative excellence in design and advertising. Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. Its training courses have inspired creative professionals around the world.

Brand Storytelling: How to Use Narrative to Sell explores the power of storytelling for creating brand success.  It includes guidance on: how to create a narrative; how to communicate a brand through story; how to engage an audience; and how to amplify a message through digital media.

Brand Storytelling: How to Use Narrative to Sell


Sign up to our email newsletter for all the latest news and updates from across the screen-based creative industries to help your career, project or company.

Sign up