Executive MBA for the Creative Industries
Develop leadership skills and business acumen in the creative industries
In partnership with triple-accredited Ashridge Business School and Lord Puttnam's Atticus Education, the Executive MBA for the Creative Industries is the first and only online EMBA designed exclusively for busy creative professionals.
Developed in close collaboration with senior industry leaders from the worlds of advertising, publishing, film and television, including producer and educator David Puttnam, the two-year programme is due to start in October 2016 and will be delivered online, with three weeks residential face-to-face tuition at Ashridge Business School, plus an additional week overseas.
The Executive MBA has been created specifically for professionals already working in creative businesses or looking to make a transition into the sector, who wish to gain the strategic skills, knowledge and vision required to respond to changing global and digital markets.
Successful candidates will learn how to lead and inspire innovation, and how to build a culture of creative excellence whilst balancing the demands of commercial enterprise.
It’s essential that the creative industries are led by people who can skilfully and knowledgeably navigate companies through the challenges of the digital era.” - David Puttnam
Research from Creative Skillset in 2015 concluded that many senior professionals lack management and strategic skills needed to shape and lead businesses in the creative industries; many are driven by short-term goals which hamper long-term strategic planning and business growth.
Students will learn a range of skills through the six programme modules:
- Leading the Creative Process
- Creating Strategy
- Effective Leadership
- Business Finance
- Achieving Scale and Marketing
The Executive MBA will also address the ‘Five tensions of creative leadership’:
- Commercial constraints vs. creative freedom
- Fear of failure vs. appetite for risk
- Competition vs. collaboration
- Automation vs. craft skills
- Long term vs. short term
The course will additionally feature a series of talks by leading creative industry managers, practitioners and commentators to provide students with further insight into leading in the creative sector. Students will further benefit from working with and networking amongst their peers, allowing them to gain transferable skills from a range of creative sectors.
Maintaining creativity and excelling at management are at the core of this important new MBA. It helps realise a key objective of the Employer Ownership Pilot , which is to deliver an integrated management, leadership and business skills plan to help the growth and productivity of the creative industries.” - Chief Executive of Channel 4, David Abraham
Due to the flexibility of the combination of online learning and residential weeks at Ashridge, creative professionals can immediately apply their learning to the workplace, without waiting until the end of the qualification.