20-04-14-4_cr_banner© 2016 Creative Skillset

If you have to write for your job, get some training

By Christina Bunce (Director, Professional Writing Academy)

More people than ever do copywriting as part of their job, and yet most have never had a moment’s training. That’s not clever. For example, if you’re a marketing manager for small or medium-sized businesses, there isn’t necessarily the budget to buy the services of a professional copywriter for every piece of marketing that goes out. So you have a go yourself, because it can’t be that hard, right?

It’s a mistake, and a costly one, because in an era of instant choice people judge you immediately on how you come across. Your look and your voice are key to whether those judgements are positive or negative. An uninspired, clichéd and clunky bit of writing will lose you money. So what’s the solution?

Develop your writing skills online

There’s a simple way to improve your writing skills without having to take time off work. You can learn in your own time by taking a short online course that will introduce you to the basics of marketing writing and make your copy shine.

Learn from industry experts

Introduction to Marketing Writing has been developed by the Professional Writing Academy with business writing consultant Piers Alder. As a copywriter with many years’ experience, Piers knows from experience where marketing writing and copywriting fails, and will help you transform your writing from blah to brilliant with some simple tricks and techniques.

Piers will show you how to craft effective marketing materials and develop your understanding of the right tone and approach to use in your business communications. All the exercises are based on ones he developed and honed in his highly successful face-to-face training sessions.

I was looking for a basic introduction to aspects of marketing that you could apply immediately with an emphasis on practice rather than theory. Piers gave us a toolkit with which we can tackle any aspect of marketing writing - and I now have this at my disposal to use at any time.”
Former Introduction to Marketing Writing student

During the five-week course, you’ll work through a series of carefully structured sessions, following Pier’s guidance. After each session, you’ll have the opportunity to try out what you’ve learned, and get feedback on your work.

When does the course run?

Introduction to Marketing Writing starts on 18 January, and will run over five weeks. The course has been designed to be flexible and fit around work and family commitments, so you can study at a time that suits you.

Creative Skillset bursaries of 50% are available for UK-based professionals who may find it hard to access or fund face-to-face professional development activities.

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