- Advertising and Marketing Communications
- Personality type:
- Responsible for client accounts within the agency, and the client-agency relationship
- Ensuring the profitability and growth of client accounts
- Supporting the Account Planner in writing creative briefs and directing the strategic development of creative work
Is this role right for me?
To do this role you will need to:
- lead and inspire your team, clients, and other external partners
- be commercially and creatively minded
- negotiate effectively
- have the confidence to take charge when necessary
- delegate tasks effectively
- evaluate creative work and offer constructive feedback
- be knowledgeable and passionate about the client’s business, and how advertising can contribute to it's success
What does an Account Director do?
The Account Director leads a client account (or set of accounts) within an advertising agency, ensuring they are profitable and growing. They take responsibility for the delivery of quality creative work that meets the client’s needs and addresses their business problems. An Account Director manages their own team, and relies on their ability to lead and inspire others inside and outside the agency. Some will regularly be involved with pitches for new business, approaching these with both a creative and commercial mindset.
This position can also known as a "Board Account Director" or "Business Director", depending on the agency.
Will I need a qualification?
The majority of new Account Directors in advertising will have an undergraduate degree. However, most employers will be more interested in personal skills such as problem-solving, creativity and a keen sense for business.
Many employers now actively seek qualified individuals from outside advertising and business, with qualifications in humanities, arts and languages often highly valued for developing critical thinking skills and creativity, essential skills as an Account Director.
What’s the best route in?
Account Directors have usually gained considerable previous agency experience, typically as an Account Manager, or Senior Account Manager in bigger agencies. A few will transition into the role from a senior marketing position at a client organisation.
Where might the role take me?
Account Directors may progress into agency management roles such as Client Services Director, Managing Director and Chief Executive. These promotions will depend on the commercial and creative success of their accounts, their effectiveness in winning new business, and their ability to lead and develop teams.
Interested? Find out more…
For more information on job roles in the creative industries, take a look at Hiive's job roles.
- History of Advertising Trust is a huge archive of British Advertising
- Institute of Practitioners in Advertising provides directories and information on advertising companies
- Account Planning Group gives access to training, case studies and events for account planners in advertising
- Incorporated Society of British Advertisers provides information and news on the UK advertising industry
- Campaign Magazine is the leading weekly magazine for the advertising, media and communications industry
- The Drum Magazine aims to introduce those with great ideas to those who are seeking them in the advertising industry
- Design Week is a journal of design trends and inspiration