- Advertising and Marketing Communications
- Personality type:
- Acts as the bridge between client and advertising agency
- Ensure the smooth running of client accounts within the agency
- Develop effective working relationships with clients
Is this role right for me?
In this role you will need to:
- have an interest in advertising, business and communications
- flourish when working within a team
- be organised, with strong attention to detail and time management skills
- be an effective communicator, both verbally and in writing
- be flexible, and able to solve problems
- be capable of building good working relationships with client and agency contacts
- manage the day-to-day administration of the client account
- attend client briefings and find data to support the development of the briefs discussed
- support the development of creative work by documenting client feedback and attending creative review meetings
What does an Account Executive do?
The Account Executive, and wider account management team, are the bridge between the client and the agency. Account Executives are responsible for ensuring the smooth running of client accounts. They need to develop effective working relationships with client contacts, and assist with all the key functions that go into creating the agency's advertising output. They will get involved with solving problems, drafting internal and external communications, and documenting progress.
This position can also be known as “Client Partner”, “Account Handler” or “Client Services Executive”, depending on the agency.
Will I need a qualification?
The majority of new Account Executives in advertising will have some form of degree. While it is possible to enter advertising without one, the role is typically a Graduate Trainee entry-level position. Employers will however be mostly interested in personal skills such as problem-solving and communication.
Many employers now actively seek qualified individuals from outside advertising and business, with qualifications in humanities, arts and languages often highly valued for developing critical thinking skills and creativity, essential skills as an Account Executive.
What’s the best route in?
Account Executives are usually recruited as graduates from a wide variety of degree subjects, which include many non-vocational subjects, as well as marketing and business courses. At larger agencies this is done via formal graduate recruitment schemes, typically on an annual basis. Account Executives can also be taken on following agency apprenticeship schemes where there is no requirement for a degree, although A-Levels or equivalent are often still expected.
Where might the role take me?
Account Executives can then go on to become Account Managers and Account Directors, before progressing into agency management roles. These promotions will come as a result of delivering excellent work for the client, managing effective relationships, finding and pitching for new business, and demonstrating a passion for the role. Some Account Executives transition into other agency disciplines such as Account Planning.
Interested? Find out more…
For more information on job roles in the creative industries, take a look at Hiive's job roles.
- History of Advertising Trust is a huge archive of British Advertising
- Institute of Practitioners in Advertising provides directories and information on advertising companies
- Account Planning Group gives access to training, case studies and events for account planners in advertising
- Incorporated Society of British Advertisers provides information and news on the UK advertising industry