- Personality type:
- Creating content and managing the whole radio production process for both live and recorded programmes
- Generating original ideas, identifying suitable ideas from others, and carrying out thorough research
Is this role right for me?
To do this role, you will need to:
- be able to generate original ideas, and to think creatively about how to communicate them to audiences
- have excellent writing and storytelling skills, with the ability to tailor and adapt content for different audiences and platforms
- have knowledge of the radio market, different station and programme styles, and audience demographics
- be able to learn how to use a variety of recording equipment and to operate different radio studios
- have excellent communication skills, complemented by diplomacy, empathy and patience, along with the ability to build rapport and draw information from people
- be able to coach and develop others
- have the confidence and tenacity to pursue information, overcome obstacles and pitch ideas to senior colleagues
- possess a comprehensive knowledge of the subjects relevant to the radio genre in which you wish to work
- be able to work calmly effectively under pressure, react quickly, and meet tight deadlines
- have knowledge of the law, ethics and industry regulations around radio production
- understand when it is necessary, and how to acquire, the relevant clearances and licences, including copyright and music clearances
- understand the requirements of the relevant health and safety legislation and procedures
- have strong IT skills, including word processing and data handling - and, ideally, audio editing and image manipulation software
What does a Radio Producer do?
Radio Producers create programme content and manage the whole production process for both live and recorded radio programmes. They must generate original ideas, identify suitable ideas from others, and carry out thorough research. They play a key role in creating what is heard by listeners but are not usually heard on air themselves.
The seniority and specific responsibilities of a Radio Producer may vary considerably depending on the programme or station. They work in collaboration with presenters, performers or other programme contributors. In order to ensure that content meets established production standards, they must also be able to give direction when necessary.
Radio Producers are often closely involved with the business and technical aspects of programmes. They are also responsible for managing budgets and for ensuring the efficient use of resources. It is their responsibility to respond to listeners’ comments or complaints.
They are mainly based in offices and recording studios, but may also work on location producing outside broadcasts. Radio Producers may be required to work a variety of shift patterns, including night shifts, weekends and holidays. In some roles they will be expected to travel, sometimes long distances and at short notice, to work on location.
Radio Producers should know how to access, evaluate and use all relevant information sources. They obtain permissions or licences for recording or broadcasting on location, and for the use of music, sound effects and audio archive material.
They may also be expected to operate radio studios and to record audio both in studios and on location. They may be required to record interviews and other material, as well as editing and, when necessary, presenting items for broadcast. Some more senior Producers commission and oversee the work of other production team members.
Will I need a qualification?
You don’t need a degree to be a Radio Producer, but most of them are graduates. If you do have a degree, employers won't necessarily expect it to be in a media-related subject. They may even prefer you to have a degree in another discipline, especially if followed by a postgraduate qualification in radio production.
If you are considering taking a radio course in higher education, the following courses have been rigorously assessed by the radio industry and awarded the Creative Skillset Tick for the high standard of education they provide and the degree to which they prepare you for a radio career:
To get onto one of the few industry trainee schemes that are out there, you’ll probably need a degree or equivalent and you should be prepared for a rigorous selection process. That said, some schemes are targeted at non-graduates.
What’s the best route in?
There are two main educational paths you can take into radio production:
- an undergraduate degree in radio or media production;
- or a first degree in any subject, followed by a postgraduate Diploma or MA in radio production.
You might also achieve a direct-entry traineeship with one of the larger broadcasters. It’s also possible for you to move into a Producer role by gaining an entry-level role without a degree and advancing by gaining experience and contacts on the job.
Whatever your qualifications, employers will expect you to have an interest in, and hands-on experience of, radio broadcasting, particularly skills gained through community radio, student or hospital radio.
Where might the role take me?
With experience under your belt and a broad range of skills gained, you could progress by moving to a larger station, to a programme with a wider audience, or from a local to a regional or national service.
You might also aspire to be a Presenter or Programme Editor, and you could move into management roles.
Interested? Find out more...
- Radio Academy - industry-wide charity dedicated to promoting excellence in UK audio broadcasting and production
- Radio Centre - industry association for UK commercial radio with a website including information and on work placements and how to get job in radio
- BBC Academy - College of Production - information and advice on the skills required to make engaging radio, including interviews with producers in music, speech, factual and comedy about what it takes to work in radio
- Community Media Association - the UK representative body for the community media sector, committed to promoting access to the media for people and communities
- Student Radio Association - representative body which supports and acts on behalf of the UK student radio community
- Hospital Broadcasting Association - the national charity that supports and promotes hospital broadcasting in the UK
- BECTU - the UK media and entertainment trade union with information on pay and conditions, training, and access to individual advice on personal and contract issues
- National Union of Journalism - the trade union for journalists in the UK and Ireland - with information on pay and conditions, training and legal advice
- Radio Today - radio industry news site
- Radio Now - radio station directory, listen live to many UK radio stations
- journalism.co.uk - online journalism site including news and comment, jobs across print, broadcast and new media, a discussion forum, books and industry directory
- journalism.org - US journalism site, Pew Research Centre's Project for Excellence in Journalism funded by a charitable trust
- BBC College of Journalism - oversees training for BBC News staff, focusing on best practice in core skills, and providing an overview of specialist areas, legal and ethical issues, as well as a style guide
- Broadcast - the weekly newspaper for the UK TV and radio industries
- Media Guardian - daily industry news, trends, jobs and more
- Creating Powerful Radio, Valerie Geller ISBN-10: 0240519280
- Essential Radio Skills, Peter Stewart ISBN-10: 0713679131
- The Broadcast Voice, Jenni Mills ISBN-10: 0240519396
- Presenting on TV & Radio, Janet Trewin ISBN-10: 024051906X