About the radio industry

17,161 Employed in this sector

Average income 28,667

Freelancers

Recruited direct from education

Skills shortages

54% Distribution, Sales and Marketing

40% Editorial, Journalism and Sport

26% Performers

17% Content Development

14% Business Management

Skills gaps

70% Sales and Marketing Skills

55% leadership & Management skills

40% Business Skills

40% Finance Skills

40% Technical skills

Future skills gaps

40% Sales and Marketing skills

30% Leadership and Management skills

28% Multi-skilling

25% Creative talent

22% Skills to develop content for multiple platforms

Degree subjects studied

14 %

Languages Literature and Culture of the British Isles

10 %

History

9 %

Communication/Media Studies (inc. Cultural Studies)

8 %

Science

5 %

Performing Arts

Diversity in the workforce

45% 55%

Gender split

BAME representation

People with disabilities

Highest qualification held

37 %

An undergraduate degree, certificate or diploma

30 %

A postgraduate qualification

10 %

A technical or vocational qualification e.g. HND or HNC

4 %

A-Level/GNVQ in Media Studies or related subjects

1 %

GCSE/O-Level (or equivalent) in Media Studies or related subjects

Where is the industry based?

Scotland 8%

Northern Ireland 11%

North West of England 7%

West Midlands 4%

Wales 6%

South West of England 2%

North East of England 2%

Yorkshire and the Humber 5%

East Midlands 6%

East of England 1%

London 45%

South East of England 3%