- Photo Imaging
- Personality type:
- Shooting photographs for company advertising, documentation and PR, presenting the company in the best possible light
Is this role right for me?
To do this role, you will need to:
- have good technical knowledge of photo-chemical and digital processes, and of all camera equipment
- have a good sense of visual composition and perspective
- be highly-skilled in image-manipulation and image-management software
- have excellent communication skills
- work to a brief and be able to convey the corporate image and values of the company for which you are working
- have a broad range of photographic skills or a very high level of skill in one area of specialism
- be discreet and sensitive to the management hierarchy of a company
- be resourceful and cope with working in less than ideal working conditions or lighting levels
- work within strict budgets and minimise disruption to the company for which you are working
- be able to perform risk assessments of the industrial or commercial environments you are working in
What does a Corporate Photographer (Industrial and Commercial) do?
Corporate Photographers are commissioned to shoot photographs for company advertising, promotion and documentation purposes. The subject matter varies from industrial premises and equipment, through products and processes, to corporate events and personnel.
Some Corporate Photographers specialise in one area, such as architecture. Most work across them all and need to be strong in a number of different areas of photography, including landscape, portraiture, photojournalism and editorial photography.
They also need to understand their client's business in order to communicate their corporate values and the underlying marketing messages the client wishes to convey.
The work of the Corporate Photographer encompasses a wide range of disciplines and subject matter. It is the Corporate Photographer's job to shoot images that present the client's products, services or facilities in the best possible light. Corporate Photographers are sometimes given a strict creative brief, but in other instances can be given the freedom to suggest and capture images that present the positive values of the brand.
This type of work can be highly lucrative and many Corporate Photographers work as freelancers. Some larger corporations employ their own in-house staff photographers for increased control over the photography.
Much of this photography is carried out at the client's premises or at locations where the client's products are in use. Studio facilities may be required, though Corporate Photographers often rent studios to keep their costs down.
Will I need a qualification?
There isn’t a set qualification required to work as a Corporate Photographer.
There are many excellent college courses around the UK which could provide you with a sound technical grounding, as well as access to work placement schemes.
If you are considering taking a photo imaging course in higher education, the following courses have been rigorously assessed by the photo imaging industry and awarded the Creative Skillset Tick for the high standard of education they provide and the extent to which they prepare you for a photo imaging career:
The LBIPP offered by the BIPP (British Institute of Professional Photography) has a good reputation with employers.
Employers may support work-based qualifications, such as Apprenticeships and NVQ/SVQs.
Membership of the British Institute of Professional Photography (BIPP), the Association of Photographers (AOP) and the Master Photographers Association (MPA) may also be beneficial to you. The BIPP and the MPA offer a range of qualifications that enable a candidate to benchmark their skills against other successful practitioners working in the industry.
What’s the best route in?
You could start out as an Assistant Photographer supporting an established Corporate Photographer and learn on the job. This is a great way to learn the relevant photographic skills and understand the conventions, practices and rules of industry and commerce.
You could also start out as a General Practice or Press Photographer before moving into this area of work.
It’s important for you to put together a portfolio of photographs to show potential employers. This should be well presented and consist of 10 to 15 images, revealing a broad range of skills and abilities.