About the photo imaging industry

43,374 Employed in this sector

Average income 24,131

Freelancers

Recruited direct from education

Skills shortages

46% Distribution, Sales and Marketing

23% Art and Design

12% Business Management

10% Strategic Management

10% Production

Skills gaps

72% Sales and Marketing Skills

66% Skills in using software packages

47% Technical Skills

36% Leadership and management Skills

36% Business Skills

Future skills gaps

36% Skills in using software packaging

35% Sales and Marketing Skills

26% Multi-skilling

20% Technical skills

19% Leadership and Management skills

Degree subjects studied

21 %

Photography

18 %

Crafts Creative Arts and Design

9 %

Science

7 %

Communication/Media Studies (inc. Cultural Studies)

6 %

Other

Diversity in the workforce

32% 68%

Gender split

BAME representation

People with disabilities

Highest qualification held

46 %

NQF Level 4 and above

21 %

NQF Level 2

15 %

NQF Level 3

10 %

Below NQF Level 2

4 %

Trade Apprenticeships

4 %

Other qualifications

2 %

No qualifications

Where is the industry based?

Scotland 5%

Northern Ireland 4%

North West of England 9%

West Midlands 7%

Wales 3%

South West of England 4%

North East of England 2%

Yorkshire and the Humber 6%

East Midlands 5%

East of England 4%

London 25%

South East of England 27%

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