About the games industry

5,473 Employed in this sector

Average income 30,755

Freelancers

Recruited direct from education

Skills shortages

74% Technical Development

15% Art and Design

10% Animators

8% Production

8% Engineering and Transmission

Skills gaps

54% Leadership & Management skills

53% Sales and marketing skills

45% Finance skills

37% Business skills

37% Other

Future skills gaps

37% Leadership and Management skills

31% Sales and Marketing Skills

29% Multi-skilling

28% Skills to develop content for multiple platforms

28% Technical skills

Degree subjects studied

30 %

ICT Practitioners

13 %

Animation/Computer Animation/3D/Electronic Imaging

10 %

Science

6 %

Crafts Creative Arts and Design

6 %

Computer games

Diversity in the workforce

14% 86%

Gender split

BAME representation

People with disabilities

Highest qualification held

42 %

An undergraduate degree, certificate or diploma

21 %

A postgraduate qualification

7 %

A technical or vocational qualification e.g. HND or HNC

4 %

A-Level/GNVQ in Media Studies or related subjects

3 %

A Foundation degree

2 %

GCSE/O-Level (or equivalent) in Media Studies or related subjects

0 %

Advanced Higher / Higher / Intermediate 2 in Media Studies or related subjects (Scotland)

Where is the industry based?

Scotland 19%

Northern Ireland 5%

North West of England 1%

West Midlands 39%

Wales 1%

South West of England 1%

North East of England 1%

Yorkshire and the Humber 3%

East Midlands 14%

East of England 4%

London 14%

South East of England 1%

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