About the animation industry

4,624 Employed in this sector

Average income 35,207

Freelancers

Recruited direct from education

Skills shortages

26% Animators

18% Art and Design

15% Creative Development

15% Content Development

15% Business Management

Skills gaps

47% Technical Skills

43% Skills in using software packages

41% Skills to develop content for multiple platforms

41% Multi-skilling

35% Sales and marketing skills

Future skills gaps

31% Technical Skills

30% Skills in using software packages

29% Business skills

26% Sales and marketing skills

22% Skills to develop content for multiple platforms

Degree subjects studied

31 %

Animation/Computer Animation/3D/ Electronic Imaging

17 %

Cross Sector Study/Production /Design (combination of TV/Radio/ Film / Video/Theatre) or Media Production or Broadcasting

12 %

Crafts Creative Arts and Design

8 %

Art & Design/Graphic Design

8 %

Languages Literature and Culture of the British Isles

Diversity in the workforce

40% 60%

Gender split

BAME representation

People with disabilities

Highest qualification held

41 %

An undergraduate degree, certificate or diploma

28 %

A postgraduate qualification

5 %

A technical or vocational qualification e.g. HND or HNC

4 %

A Foundation degree

4 %

A-Level/GNVQ in Media Studies or related subjects

0 %

Advanced Higher / Higher / Intermediate 2 in Media Studies or related subjects (Scotland)

0 %

Welsh Baccalaureate

Where is the industry based?

Scotland 5%

Northern Ireland 3%

North West of England 0%

West Midlands 0%

Wales 11%

South West of England 18%

North East of England 0%

Yorkshire and the Humber 4%

East Midlands 2%

East of England 0%

London 56%

South East of England 2%

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