Advert-copyright-wang-song_banner© wang song

Ways into advertising and marketing communications

So, you want to work in advertising and marketing communications?

Don't know where to start? Well, you're in the right place.

We can't guarantee you a job in advertising and marketing communications and there are a range of different routes in, but we can give you advice on the different options you have that can increase your chances of getting your foot in the door.

What are your options when you leave school?

You might want to go straight into work after leaving school or you might want to go on to do further study. 

If you already have an idea about what job you want to do in advertising and marketing communications, have a look at our job roles and see whether you need to have any particular qualifications to do that role, and what are the recommended routes in.

Two main options you might want to consider after you leave school are:


With apprenticeships, you can earn and learn, working in the advertising and marketing communications industry while you learn both on the job and at college, so as to give you really strong foundations on which to build your career. 

There are three apprenticeships designed by employers to prepare you for this industry:

Advanced apprenticeships are equivalent to two A-levels and higher-level apprenticeships are equivalent to a foundation degree or a Higher National Diploma. But you may want to do a full undergraduate degree. If so, read on.

Degree courses

Creative Skillset Tick logoIf you want to do a degree course, you need to know about the Creative Skillset Tick.

This is the quality mark that's awarded by industry to the degree courses that have the closest links with industry, that provide the highest level of industry-relevant education, and that offer the facilities that match what's being used in the industry.

For advertising and marketing communications, here are the courses you need to know about so that you can Pick the Tick®:

Each course will be different and each will have its own entry requirements, so check these on the universities' websites - this will help you work out which course is right for you.


Sign up to our email newsletter for all the latest news and updates from across the screen-based creative industries to help your career, project or company.

Sign up