- Advertising and Marketing Communications
- Personality type:
- Advertising | Design | Print and Media
- Creating exciting new designs using images, words and illustration
- Interpreting a client’s brief to create something visually striking
Is this role right for me?
For this role, you will need to:
- Have a natural artistic ability
- Be fully fluent in image editing and design software
- Create graphics that communicate an idea or promote a brand
- Know how to compose an image to a professional standard
- Be comfortable accepting client briefs
- Be able to meet deadlines
- Market yourself to potential clients
What does a Graphic Designer do?
A graphic designer is a person who designs a visual message for a product using words and images for a client. From an outside perspective, it just looks like moving things around in Photoshop, but a graphic designer’s job is so much more than that.
Using an in-depth understanding of advertising and composition, a graphic designer can make a creative and interesting piece that helps the product stand out.
Graphic design is something that’s taken over the world. Every product, magazine or advert has a graphic designer working out where the title should go, how prominent the background image should be, what formatting the body text should be, and a lot more design decisions that go into the creative process.
Will I need a qualification?
A great portfolio can get you far, but having a degree in Graphic Design or other art-based courses shows you know the core basics of communicating via design, and will get you further.
Creative Courses awarded the Creative Skillset Tick
What’s the best route in?
Graphic design is a very competitive industry, and a lot of jobs aren’t advertised and are given straight to a design agency. The best route in would be to first develop a portfolio – whether it’s graphics for local businesses or designing a poster – to show off your talents and strengths.
Focusing on a particular area will be a boost as well. By having a portfolio solely dedicated to advertising, you’re more likely to impress clients looking for advertising resources, for example.
Networking with other graphic designers will be a key step into getting your name out there, and approaching companies and design agencies with your portfolio will let them know you’re available to hire.
Where might the role take me?
Many Graphic Designers will either move from a salaried position to freelance, or vice versa. There are also various design companies that offer Senior Graphic Designer roles which many veterans of the industry move into.
Interested? Find out more…
For more information on job roles in the creative industries, take a look at Hiive's job roles.
- History of Advertising Trust is a huge archive of British Advertising
- Institute of Practitioners in Advertising provides directories and information on advertising companies
- Incorporated Society of British Advertisers provides information and news on the UK advertising industry