- Advertising and Marketing Communications
- Personality type:
- Using non-traditional advertising methods to generate customers and leads
- Taking advantage of new digital developments such as web and social media to market
Is this role right for me?
For this role, you will need to:
- Be able to create original and engaging content based off of a product or service
- Be able to promote content in a natural and organic way
- Make sure all online content is search engine optimised
- Have a history of successful marketing campaigns
- Develop a trusting relationship between brand and customer
What does a Content Marketer do?
In a world where traditional advertising is quickly becoming irrelevant as people fast forward through the adverts on TV and install an Ad Blocker on their web browsers, Content Marketers are quickly becoming a vital part of the advertising world.
Content Marketers create and share media and publishing content in order to engage new customers, as opposed to the traditional advertising method. For example, a food company may give out branded recipe books for free. When customers go to make one of the recipes, they are more likely to buy the product.
The role of the Content Marketer shifts to include all the new innovations happening online. The internet is crowded with different attempts to catch a web user’s eye, and only the most creative Content Marketers are successful.
Will I need a qualification?
A degree in business or marketing would help you to think in the mind-set needed, but what Content Marketers mostly need is experience and creativity.
Creative Courses awarded the Creative Skillset Tick
What’s the best route in?
Content Marketing is huge at the moment, with a recent boom in interest from companies being met with an even bigger boom in applicants. To get ahead in the field it’s definitely worth your time in experimenting on personal projects and smaller businesses to give yourself experience and a portfolio in Content Marketing.
From there, internships and apprenticeships can give you the professional knowledge you need to make it in the world of Content Marketing.
Where might the role take me?
Content Marketers who are successful and show natural leadership abilities can progress into more senior positions in strategy and planning, with some choosing to use their skills to start their own brands and publications.
Interested? Find out more…
For more information on job roles in the creative industries, take a look at Hiive's job roles.
- History of Advertising Trust is a huge archive of British Advertising
- Institute of Practitioners in Advertising provides directories and information on advertising companies
- Incorporated Society of British Advertisers provides information and news on the UK advertising industry